New Brand Baby

No. Not “brand new baby” – don’t get any hopes up or start looking for the registry. I’m talkin’ “new brand baby.” In other words, even as a something of a professional marketer (in my other life), I’m amazed by the influence of brands on a (not quite) two-and-a-half year-old life. Obviously, this is a reflection on G and me, and our own dedication to “brand,” but…well…two-and-a-half?

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